Are You Using IT As Part of Your Business Strategy?
Posted by Len Diana on Tue, Oct 18, 2011 @ 11:42 AM
Are You Using IT As Part of Your Business Strategy?
IT and business strategy may not be part of how you operate your business but maybe it should. It is not just a necessary cost of running your business. What business wouldn’t want to expand into new markets, operate more efficiently or grow their business? Your IT can make that happen. Technology has rapidly changed the book publishing industry. You can now self-publish, create your own website to promote it, and sell it using a PayPal account. BOOM! You’re your own publishing company. All because you used IT to create and expand your idea. Music and entertainment have gone the same way. If you look at the airline and banking industries you see the same thing. The airlines have used it to control costs and deal with passengers directly. Just search their site and buy your ticket. No agent required. Is banking any different? Nope! Online banking, ATM’s and even real-time payments using smartphones are great examples.
Think about all the information (the “I” in IT) that your company collects from its website, CRM and social media sites. Once the “I”nformation is analyzed by you or your marketing/sales team, you can better serve your customers by giving them what they want. Hmm, maybe expand into a new market or grow the business with a new product/service??? As you can see it’s not about the “T”echnology but the “I”nformation that “T”echnology gets you. In this digital age or economy, what does your company have to offer?
